Linda D. Cameron
University of California, Merced
Preparing our students for the realities of health and social care.
Shinobu Kitayama, PhD
University of Michigan
6118 Institute for Social Research
426 Thompson Street
Ann Arbor, MI 48106-1248
Self-concept is a term referring to the whole sum of beliefs that people have about themselves. However, what specifically does self-concept consist of? According to Hazel Markus (1977), the self-concept is made up of cognitive molecules called self-schemas – beliefs that people have about themselves that guide the processing of self-reliant information. For example, an athlete at a university would have multiple selves that would process different information pertinent to each self: the student would be one "self," who would process information pertinent to a student (taking notes in class, completing a homework assignment, etc.); the athlete would be the "self" who processes information about things related to being an athlete (recognizing an incoming pass, aiming a shot, etc.). These "selves" are part of one's identity and the self-reliant information is the information that relies on the proper "self" to process and react on it. If a "self" is not part of one's identity, then it is much more difficult for one to react. For example, a civilian may not know how to handle a hostile threat as a trained Marine would. The Marine contains a "self" that would enable him/her to process the information about the hostile threat and react accordingly, whereas a civilian may not contain that self, disabling them from properly processing the information from the hostile threat and, furthermore, debilitating them from acting accordingly. Self-schemas are to an individual’s total self–concept as a hypothesis is to a theory, or a book is to a library. A good example is the body weight self-schema; people who regard themselves as over or underweight, or for those whom body image is a significant self-concept aspect, are considered schematics with respect to weight. For these people a range of otherwise mundane events – grocery shopping, new clothes, eating out, or going to the beach – can trigger thoughts about the self. In contrast, people who do not regard their weight as an important part of their lives are a-schematic on that attribute. 
This journal is a publication of APA Division 38 (Society for Health Psychology ) Health Psychology ® is the official scientific journal of APA Division 38 ...
The mission of the Asset Protection Loss Prevention certificate is to develop critical thinking, creative decision-making, and management capabilities of public and private industry security practitioners that will enable professional success. Specifically, the program prepares graduates to employ current security, management, and leadership theories and evidence-based practices to: Introduce the development of emergency response plan including risk assessments Introduce processes that facilitate an enhanced understanding of global and national security implications, as well as procedures to mitigate potential risks. Develop critical thinking skills that facilitate improved security management decision making. Introduce the theoretical underpinnings of homeland security risk management and presents principles and practices that support public safety programs. Introduce the practice of avoidance, minimization, or elimination of unacceptable risks to an enterprise, including loss prevention.