His most recent publication, Pre-Suasion, explains how to create ideal conditions for exercising influence before you ever make a request. If you’d like to take an exclusive look at this new approach to persuasion, we’d love to offer you a free download of Chapter 1.
Relying on all three allows the speaker to drum up an audience by playing on their emotions (Pathos), providing support to show why they should be believed when presenting a way to address the problem (Ethos), and then clearly laying out a strategy and how it benefits the audience (Logos).
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In simple words this is the time and place. A orator uses this to their advantage to persuade the audience to act now at the time being.